Ai-CHA was founded in 2019 by the Lie brothers in Indonesia, with the vision of offering high-quality tea beverages at affordable prices. Inspired by a passion for tea and a commitment to innovation, Ai-CHA has grown into a beloved brand known for delivering premium taste, fun experiences, and affordable drinks for everyone.
September 2025 marked an exciting milestone for our global expansion, with the grand opening of our very first stores in both Kazakhstan and Egypt. In Kazakhstan, we have already welcomed customers to our first store, with 12 more stores signed and set to open soon. Meanwhile in Egypt, our journey has just begun with 1 store now open and 2 additional stores signed to follow in the near future. These milestones mark a strong step forward in strengthening our presence across both countries and bringing our signature experience to even more customers around the world.
In April 2025, the very first store in Brunei officially opened its doors. Since then, the brand has rapidly expanded, with 9 stores already in operation across the country and 24 stores signed to open in the near future. This marks an exciting milestone in strengthening our presence in Brunei and bringing our signature experience to more customers.
In March 2025, the first store in Myanmar officially opened, marking the brand’s entry into a new market. This milestone represents the beginning of an exciting journey to expand further in Myanmar and bring our unique experience to local customers.
In November 2024, the first store was opened in "Aeon
Mall", one of the most prosperous shopping malls in
Cambodia, and currently 20 stores have been signed.
In September 2024, the first store in Laos opened, and
18 stores have been signed so far
In April 2024, the first store in the Philippines officially
opened, and now more than 80 stores have been
signed
In February 2024, the first store in Malaysia opened,
and as of September 2024, the number of signed
stores has exceeded 230
In January 2024, after the release of the brand strategy
to quickly capture the Southeast Asian market,
Vietnam has signed contracts for more than 120 stores
and opened 2 stores within 4 months.
In December 2022, the first store was opened in
Bangkok, Thailand. In the two years of market
accumulation, the number of signed stores nationwide
has reached 220+ stores, and 80+ stores have been
opened. It is a beverage brand that is highly sought
after by local young people.
In August 2022, the first direct-operated store was
successfully opened in Indonesia. In the same year, the
number of stores exceeded 200 stores, and 280+ stores
have been successfully signed.
