Thailand’s most iconic water festival, Songkran, made a vibrant return this April. This year, Ai-CHA Thailand joined the celebration in the most refreshing way possible. With the blazing sun overhead and the streets filled with laughter, splashes, and smiles, Ai-CHA added an extra burst of joy by giving away Ai-Squash Lemonade for free. It wasn’t just a treat for the senses, but also a heartfelt gesture, sharing the true essence of Thai summer festivities with everyone.
As part of its exciting participation, Ai-CHA gave away its refreshing Ai-Squash Lemonade for free across four major Thai cities, spreading coolness and happiness to everyone. Ai-Squash Lemonade from Ai-CHA succesfully became a refreshing highlight amid the heat and festive water fights.
Here’s where the cheerful journey took place:
Hat Yai – In front of Thai Pakdee Bank, Walking Street Niphat Uthit 3, from April 12–13, 2025
Bangkok – Siam Square, Khao San Road, and Yaowarat-Samphanthawong, from April 13–15, 2025
Chiang Mai – Around the Old City (Ku Muang), from April 13–14, 2025
Khon Kaen – Sticky Rice Road and Bueng Kaen Nakhon, from April 13–14, 2025
People flocked to Ai-CHA’s vibrant booths and car, eager to sip on the tangy and refreshing lemonade that cut through the summer heat. Children and teens to adults, they all seem so happy splashing the water while raising their cups of Ai-Squash Lemonade.
Before the festival officially began, Ai-CHA sparked excitement by launching a special Songkran-themed merchandise. Designed to complement the water-filled festivities, these exclusive items in the promotion added both style and function to everyone’s celebration:
Spend 100฿ on any Ai-CHA drink and receive a waterproof pouch — perfect for keeping phones and valuables safe.
Spend 150฿ and get a pair of waterproof sunglasses — stylish, practical, and made to withstand any splash.
With this cool gear in hand, Ai-CHA fans were fully equipped and felt comfortable to dive into the fun without worrying about their belongings.
The Songkran Festival is Thailand’s beloved annual celebration. This year, Ai-CHA’s involvement added a special flavor to the festivities. Ai-CHA’s presence wasn’t just about branding — it was about sharing experiences, cooling down the crowd, and being a part of Thailand’s cultural heartbeat. Whether it was the spontaneous splash battles or the refreshing sips of Ai-Squash Lemonade under the sun, Ai-CHA made Songkran 2025 unforgettable for thousands.
Ai-CHA is proud to have been part of this beautiful tradition and looks forward to many more joyful moments in the years to come. Until the next Songkran — stay cool, stay refreshed, and keep spreading the happiness.